Hey y'all! 

Simply Elegant is a high-end women's boutique located in Ft. Payne, Alabama. Our goal is to bring beautiful clothes, shoes and accessories from some of the best designers right here to the heart of Northeast Alabama. Take a look around our site or come see us in-store!



From designer jeans, to flirty dresses and trendy tops, our stylish staff can help you find the perfect outfit for any occasion- whether you're heading to a tailgate or getting ready for a big date.  


We all know that with the right pair of shoes, a woman can rule the world. Looking for the perfect sandals or maybe a new pair of Fall boots? We've got you covered. Check out our must-have shoe collection. 



The right accessories can take an outfit from good to fabulous. Find the latest handbags and jewelry for both day-to-day and event wear. 

Just a couple brands you can expect to see in our store. 

Designer Women's Clothing


Whether you're a preppy lady or a free spirit, you can find the outfit to fit your style and personality. You can find the designer dresses, tops and jeans you're looking for, as well as all the accessories to complete your look at Simply Elegant. 



There's nothing more attractive than a well-dressed man.


Which is exactly why we carry designer men's clothing. Whether you're looking for a new t-shirt to lounge in or a new button up for a night out, we have the best selection of Vineyard Vines and other men's clothing in Ft. Payne. Come on in and let us help you find what you're looking for! 



Designer Purses, Bags & Clutches


Every girl knows the perfect accessory is a great bag. Whether you're looking for a clutch to carry out on the town or a bag you can use everyday, we have a wide selection of designer handbags. Come by our store or check out our Instagram account to see what we currently have in stock. 





Have the perfect outfit, but it just needs a little something extra? Let us help you complete your look with a fun piece of jewelry, a new hair accessory or a stylish belt. We carry a variety of both trendy and classic pieces. 





Looking for a gift for someone special? Check out a couple of the unique gifts we keep in store. From beautiful pieces of art to fun cups, scarves and more! We also have complimentary gift-wrapping, so your gift is ready to go!